Tom James is an award-winning media executive and hospitality communications strategist who has led more than 40 national magazine brands, including the acclaimed culinary publication Saveur.

In 2012, he founded the San Francisco–based restaurant marketing agency Overall Social, followed by Overall Reviews in 2018, a reputation management firm centered on what he defines as “customer appreciation marketing.” His work with some of San Francisco’s most respected restaurants led to a national expansion in 2021.

In 2025, he founded Exquisite Communications, a specialized consultancy dedicated exclusively to Michelin-starred and luxury restaurants, focused on elevating the guest experience beyond the dining room through refined, concierge-level communication.

Our work begins before your guests arrive and continues long after they leave. We ensure every message reflects an extension of your hospitality itself.